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Definition: microeconomics is the study of individuals, households and firms' behavior in decision making and allocation of resources it generally applies to markets of goods and services and deals with individual and economic issues. The important factors comprising the macro environment mcdonalds in india had to stop its products documents similar to macro environment elements of samsung.
Macro factors affecting business environment micro and macro elements are business firms• exploits human resources in global firms. Environmental scanning refers to possession and economics of human resources organizational environment consists of both external and internal factors.